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Business Services
The Business Services industry provides the core business skills and knowledge required for high performing workplaces, competitive advantage and business success. As at June 2004, the industry contributed 10% to the national gross domestic product (GDP) and employed 11.1% of the total Australian workforce. The industry comprises a large array of small, medium and large enterprises including multinationals and franchises. An estimated 87 per cent of Business Services enterprises are small-medium enterprises (SMEs).
Human Resource Management (HRM)
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DESCRIPTION - Refers to those activities and employees that assist the organisation to meet its stated operational objectives by providing a motivated, well trained work force which understands what the business is about, knows where it fits in within the organisation and how it can contribute to the organisation. HRM deals with recruiting and selecting the most suitable and qualified staff for the organisation; it is concerned with their development, motivation and training in order to minimise turnover and increase performance. Increasingly, HRM is also concerned with the strategic issues associated with people management, with those involved in HRM focusing on organisational change, statutory compliance and industrial matters and performance optimisation. Today HRM professionals work jointly with the Board and senior management team on critical people issues.



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Advertising Director
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DESCRIPTION - Art directors (advertising) create visual ideas to be used in the development of advertising and communication programs, and plan and execute the campaign.

Related Industries:
  • Architectural and Design Services
  • Marketing Services
DUTIES - An art director (advertising) may perform the following tasks:
  • Talk to clients throughout the creation stage to gain their approval
  • Provide leadership, motivation and mentoring to other creative staff
  • Manage and drive the creative development of advertising, promotional
WORK ENVIRONMENT - An art director works indoors, usually in modern offices. The hours they work are highly irregular and will depend on their current assignments.

PERSONAL ATTRIBUTES
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  • Artistic ability
  • Creativity
  • Energetic and highly motivated
  • Good written and oral communication skills
  • Able to work under pressure
  • Good organisation skills
  • Problem solving skills
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